more feelgood LEEWS stuff

Today's mail drop featured a sequel to last semester's panic-inducing LEEWS promotional flyer. "Now you know the accuracy of the BASIC TRUTHS we announced last fall," it announces ominously, then picks over the remains of our collectively shredded hopes with alarming deftness. I particularly liked the punch line:

If you've completed your first term and not gotten A's (even if you did get A's), you face the choice below. Select one.

___ I've given up on getting A's. What is required is likely beyond me. I don't have "the right stuff." However, I'm no longer nervous. I know I can pass, even get B's, probably with a lot less work. I'm not looking forward to five more terms of work. Reading cases is tedious. Most classes are boring. But I can and will get through.

___ I don't accept that mastery of law school exams is beyond me. Some may have a knack. There is much work to do. But legal problem solving is comprehensible. What professors want is predictable -- perform as a competent lawyer on my exam! Impressing and getting A's is doable. Indeed, law school can be the intellectually challenging and rewarding experience I had hoped for.

In my years as a marketing writer, I (fortunately or unfortunately) never once had to write "hard sell" copy like this. I'm not sure whether I envy the people who do. Is LEEWS itself as powerful as its promotional materials? If so, it could easily be worth the effort...

thus spake /jca @ February 7, 2003 05:29 PM